Brief:
This academic project involved creating a proof of concept by designing a cohesive set of corporate communication materials based on a provided brief. Using supplied copy and event details, the objective was to develop a consistent visual identity across both print and digital formats. The final deliverables included a print documeny and webpage designs, demonstrating the ability to translate a unified brand experience across multiple media while considering typography, layout, hierarchy, and user experience.
Solution:
The project resulted in a cohesive visual system that maintained consistency across print and web applications. By applying the same design language to both formats, the work reinforced brand recognition while adapting layouts to the strengths and constraints of each medium. The project strengthened skills in visual identity, editorial layout, web design, and designing for cross-platform communication.
Print Design
Web Page Designs