Brief:
Develop a visual design system derived from the elements of a set menu, translating it into a cohesive graphic framework to develop a visual design system that includes. a logo design, business cards, and web menu page, mailer, and print magazine ad.
Solution:
Based on the items within the menu and the cultural origins of the dishes, research and visual exploration informed the development of a cohesive design system. Visual cues drawn from these references were used to shape the brand’s graphic language, influencing elements such as the logo design and color palette. The resulting system was applied across multiple brand touchpoints, including a logo, business cards, a web menu page, a mailer, a print magazine advertisement, and social media assets, ensuring a consistent visual identity across both print and digital formats.